"You seem to be replacing Larry and Sergey as the people out here who everyone is talking about," 60 Minutes correspondent Lesley Stahl told Facebook CEO Mark Zuckerberg during his interview last night. In response, Zuckerberg sniffs. Then there's a beat. He blinks. Then Zuckerberg asks: "Is that a question?" He looks off camera and chuckles. Here's to another 100 years of puff pieces turned sour by petulance.

Facebook is the new Google, but not in the way Mark Zuckerberg wished. The 23-year-old founder is facing the same press backlash as his predecessors at the search company. His recent 60 Minutes interview ignored several pressing questions, and most of the show's 12-minute segment (available on CBS News Video) simply explained Facebook for old people and rehashed the usual "baby CEO" profile. But in the clip below from the end of the segment, Lesley Stahl criticizes Zuckerberg for launching Beacon, Facebook's stalkery program that tracks what users do on outside web sites unless they notice and opt out.

Starting a 12-step Scrabulous-recovery plan may be a lot easier than all you addicts think. Hasbro wants to make it impossible for the Facebook app's 2.3 million users to fall off the wagon by shutting down the Scrabble copycat. It sent a notice to Facebook two weeks ago. Jayant Agarwalla, half of the two-man team behind the Web and Facebook apps, says he doesn't get Hasbro's deal. It obviously wouldn't have anything to do with using its intellectual property to score "over $25,000 a month."

"Bling," as he's known, famously defected from Google to Facebook last year. More recently, he joined the Data Portability Workgroup. Was this video the kind of personal data he wants to make it easier to spread around?

No one expects the fannish inquisition. Facebook CEO Mark Zuckerberg can breathe easy; he has nothing to fear from 60 Minutes after all. From the looks of the teaser CBS News is running for his upcoming interview, the hardest question Zuckerberg got asked was if he got in trouble at Harvard for launching Facemash, a predecessor of Facebook built from photos he hacked out of school servers. The venerable news organization even got his net worth wrong — he owns 27 percent of Facebook, making him worth $4 billion on paper, not $3 billion. So much for factchecking. Here are the questions we wish CBS's Lesley Stahl had asked — but doubt she bothered:

While Microsoft has yet to come up with a search engine that wows consumers, it has successfully wooed Wall Street with its push into online advertising. Alas for Microsoft, it's losing a key dealmaker. Bruce Jaffe, a top corporate-development executive who helped engineer Microsoft's $6 billion acquisition of aQuantive and its $240 million investment in Facebook, is leaving the company. He's been interviewing around the Valley, but last we heard, he's decided to form his own startup. Anyone have more details on what he's up to?

The press's shaky grasp on Facebook usually manifests itself in opinions: "It's the new Google" (it's not), "it doesn't have the ad-clog and spam problems that plague MySpace (it does). But this time the French press got the entire story wrong. When the 28-year-old French man unaffiliated with Facebook claimed to be the company's new president in France, the country's press, including L'express and Le Parisien (which later front-paged a retraction), ran with it. Techcrunch.com has the long version, I've got the short version.

Google and Facebook have joined the DataPortability Workgroup, in a moment the blogosphere is heralding as historic. The group's mission is to make all personal data "discoverable" and "shareable" across websites. This moment is about as historic as the intake of oxygen. The beauty of working groups is that they rarely change anything other than public perception. Brad Fitzpatrick of Google and Benjamin Ling make particularly handsome poster boys for the data-sharing movement. [They can port our data anytime. - Ed.] But neither has real pull to change their employer's business strategy.

Those of us who haven't already learned how to mind-meld have given up on Facebook (founded by Harvard dropout Mark Zuckerberg, seen here grinning at a pile of money) for the same reason we left MySpace: It's all just ads, friend requests from people we don't know (and people we kind of know but wanted to continue not acknowledging at parties), and something about zombies. Even the logorrheic Twitter users who text minutiae to all their friends are now tuning out, and no one wants to go back to blogging (except using the newish Tumblr platform, which they'll tire of this summer). There are only three options left for dealing with social networks.

Cafe Brewhaha, a coffeehouse located in a fashionable suburb of Melbourne, Australia's second-largest city, has taken a stand against Facebook hysteria: It's banned all mention of the social network within its walls. Sick of constant jabberings about friend requests and online popularity, cafe proprietor Daniel Mrocki declared such talk prohibited on the premise that people should have "normal conversations and not live behind these pseudo identities on the Internet." Yes, but where does he stand on the Scoble issue? (Photo by avlxyz)

The party line on LinkedIn's competition with Facebook is that the two sites serve different markets, and LinkedIn has nothing to worry about from the rise of Facebook's popularity among Silicon Valley professionals. LinkedIn's professional focus makes it a favorite of recruiters. Except, that is, for LinkedIn's recruiters, who have been placing job ads, like the one above, for engineers on Facebook. LinkedIn's HR department, meet LinkedIn's PR department. You might want to have some words with each other.

It's curious that rumors of a Plaxo sale exploded at the same time that Robert Scoble got his Facebook account suspended using a secret, unreleased tool for extracting data from Facebook. Curious, too, that Plaxo is so eager to milk the incident for good PR. While a battle of words takes place in public, we hear that quieter talks are happening behind the scenes: A sale of Plaxo to Facebook. A clash between the companies' backers, though — the powerful VC Michael Moritz and the rising VC star Peter Thiel — could sink any deal.

Did Plaxo exploit blogger Robert Scoble by cajoling him into breaking Facebook's terms of service to test a new feature, temporarily getting his account suspended? Plaxo executive John McCrea would prefer you didn't think so. "Biggest regret? A lot of folks saying/thinking we took advantage of you. Bummer," McCrea Twittered. Note that McCrea didn't say he regretted actually taking advantage of Scoble.

Facebook quickly reversed its decision to ban egoblogger Robert Scoble. He promised not to repeat the stunt of scraping their site for information about his friends. Facebook, for its part, said that the banning was the result of an automated process — but it's unlikely to give up its data without similar fights. Scoble quickly went live on Mogulus to hold court and entertain questions, support, and criticism. And he's having a grand old time!

He's fighting for himself ... It's dishonest and it's wrong. Facebook has a right to earn money. You agree to give them your data. Everybody knew about it going in, and that's not good enough for Robert, because he thinks ... he's above another company's terms of service ... For Robert to wrap it up under the guise of "I'm a freedom fighter for your data" is just completely dishonest.

Bilawal Bhutto Zardari, the 19-year-old son of assassinated Pakistani opposition leader Benazir Bhutto and co-head of her political party, had a Facebook page! Except it was a fake. The fellow behind the fake profile says he used it to meet "a ridiculous number of hot Pakistani girls." (Coincidentally, this is the same reason Nick Denton made all of Gawker Media join the site.) [Radar]

Sometimes it is totes difficult to figure out how to appropriately show yourself off online, the NYT notes in an article about "online impression management," finally catching up with fifteen-year-olds everywhere. People silently judge you by the attractiveness of your Facebook friends. You can improve your own status by linking to people with a higher social status! You tell people you're a "model" or a "DJ" even though you do data entry mostly. Sounds pretty much like the real world. There are exceptions, though.

Illustrious egoblogger Robert Scoble, the Paris Hilton of Silicon Valley, has committed the geek equivalent of a DUI. He has, by his own admission, violated Facebook's terms of service, and had his account suspended — 5,000 friends and all. Scoble's sin? He used a script to export his Facebook address-book information to Plaxo, which runs a competing social network. Running such scripts has long been forbidden, though Scoble argues Facebook should open up its information. Unlikely, given Facebook's history.

Facebook applications were supposed to provide advertisers with compelling new ways to mine for customers on the Web, but the results have not panned out. Sony attempted to capitalize on the Facebook buzz and the holiday season with a branded snowglobe application. Just the sort of useless eye candy popular on the social network, but the application garnered less than 500 installations and only 35 active users. Why?

Why did venture capitalist Ross Levinsohn's prediction that 2008 would be all about widgets seem so tired and predictable? Because it was. "If 2006 was all about social networks, user-generated content and YouTube, then it's a fair bet that 2007 will be about further personalizing life online," Newsweek wrote a year ago. Instead, 2007 turned out to be all about social networks, user-generated content, and YouTube. A shining example of how even the most obvious predictions are wrong.