Sometimes it is totes difficult to figure out how to appropriately show yourself off online, the NYT notes in an article about "online impression management," finally catching up with fifteen-year-olds everywhere. People silently judge you by the attractiveness of your Facebook friends. You can improve your own status by linking to people with a higher social status! You tell people you're a "model" or a "DJ" even though you do data entry mostly. Sounds pretty much like the real world. There are exceptions, though.

What of that breed of users who, despite all the warnings, could care less who sees what? They continue to post salacious photographs of themselves. They reveal deeply personal information. They inspire parental tsk-ing. They open themselves up to identity theft, hurt feelings and job loss. And that may be the point.

Geez, yeah! What about that?