Jerry Bruckheimer: I Am The Audience, And The Audience Wants Shit To Blow Up
mark · 11/13/06 12:14PM
Today's NY Times profiles soft-spoken superproducer Jerry Bruckheimer, noting how Disney's mandate to cut costs threatened even his sure-thing Pirates of Caribbean sequels ("They almost got canceled many times; money, budget, you name it.") and ultimately resulted in their being hamstrung with a combined budget of barely half a billion dollars, scuttling his plans to stock an authentic pirate ship with hundreds of animatronic buccaneers made of solid gold and encrusted in diamonds. Despite these troubling limitations on Bruckheimer's vision, this summer's Pirates installment eventually found modest success, in no small part due to their leader's inherent understanding of what audiences want: