Could The Word 'Porno' Destroy Weinstein's One Hollywood Hope?
Hamilton Nolan · 10/30/08 09:55AM
The Weinstein Co. has a few issues at the moment. Including—but not limited to!—the hasty departure of top executives; an ongoing struggle with Bravo over Project Runway, the company's strongest TV property; and a consistently weak outlook for Harvey Weinstein's myriad businesses. The one thing Weinstein's investors really have to look forward to is the possible success of the company's upcoming Kevin Smith/ Seth Rogen flick, Zack And Miri Make A Porno. But has the Weinstein Co. managed to screw up the film's prospects before it's even released? Last month the MPAA banned the movie's poster for being too raunchy. That was a huge red flag. The company responded by thumbing its nose with a cute little riff on the controversy, and continued on its merry way, marketing-wise. But ads for the film were still getting banned across the country. Now it seems to be sinking in that the very title of the movie could prevent it from being properly marketed and advertised, dooming it to box office failure: