"You can almost count the calories on your fingers and toes," claims an ad for Miller Genuine Draft Light. Quite an ambitious statement! Or you could call it "totally false." But it all depends on how freakishly high your total number of fingers and toes is—perhaps some severely mutated babies born in the wake of the Chernobyl disaster could indeed make the claim true. MGD's full ad, with its boldly stated mathematical impossibility, is below.

We knew that the hip, priced-to-fly airline had cool purple lighting and probably on-board porn or whatever, but did we know that Virgin America also provides their delayed passengers with live entertainment, including three-card monte? From a tipster:

One of Apple's greatest strengths has always been the clean design and memorable branding of its products. Which makes this logo for its new MobileMe internet service all the more surprising. Why? Because it looks like a Windows knockoff, and it sucks, frankly. Rod Townsend, who wonders if this is "the worst logo in the history of Mac," has a few thoughts: It "Looks like a poor cousin of the Intel logo." It "Needs to cut down on the carbs." It "Looks like something Cindy McCain would hang in a child's nursery." Hey, we can play too! Apple's new MobileMe logo:

WSJ. (note important period), the Wall Street Journal's new glossy magazine, is rolling out in only three short months! Lo, how the idle rich of the world pine for its insights. The paper is already in strong PR mode for the launch, touting its roster of luxury advertisers. More importantly, what will the new rag—with an international circulation of almost a million—look like (besides the single prototype page, pictured)? We put together the clues:

Whoa. We all know the Tribune Company and its biggest paper, the LA Times, are in trouble. But this seems drastic even for them: the paper is considering a plan to fire the entire editorial staff of its Sunday magazine, and turn the whole operation over to the business side of the paper. It would no longer even be an editorial product. (Just try to imagine what would happen if the NYT Magazine did this). The newsroom is pissed, with LAT editor Russ Stanton reportedly asking the publisher to change the magazine's name if the plan goes through, so it doesn't tarnish the newsroom's credibility. Gee, we remember another LAT Sunday magazine scandal in 1999, back when these types of things actually provoked outrage rather than resignation:

Will these waggish fragrance marketing types ever stop with their cheeky penis humor? Eleven-year-old cologne wearers sure hope not! San Francisco—a popular home to gays—is all atwitter because of a new campaign by the giant ad agency Ogilvy for Tom of Finland, a new scent inspired by the famous homoerotic artist of the same name. They took posters of Tom's drawings, see, and positioned them just so next to protruding objects—that to a dirty mind might resemble a huge, hard cock! Such sophisticated appeal to the target demographic. The gays like that stuff, right? So they'll surely open their wallets for this:

Several former employees of Firebrand.com, the ads-as-content site that folded despite millions of investment dollars and plenty of sexy French commercials, are coming together to start their own ad agency. Because when you fail at giving something away for free, try selling it instead. [Adrants]

You'll be kicking yourself for missing this party in an LA American Apparel store last Friday. It was not just an event in honor of gay pride; it included a contest to "win" a chance to "Show Your Stuff" in an American Apparel ad. "Winner chosen @ Stallion after party." Isn't that how it always turns out? Dov Charney continues to find new and innovative ways to trick dudes and girls alike into helping him skeeve out the world. The full flier, with NSFW lime green underwear shot, after the jump.

Bigger, Stronger, Faster , the just-released documentary that reconsiders the terrible public image of steroids, is winning praise for its frank depiction of the pluses and minuses of 'roids. But all the honesty didn't turn out well for Christian Boeving, a fitness model who lost his endorsement contract with Muscletech when it became clear that he admitted longtime steroid use in an interview in the film. "I didn't think I would get into that much trouble, because I thought it was pretty apparent that the top people in the industry use steroids to look like we do," Boeving said. But he admitted it, so he's out. Yes, the entire muscle industry is made up of hypocrites. You'd have thought that some of Boeving's pictures, like these, might have given his totally innocent sponsors a clue:

So maybe this won't be the year TV dies.

Legends Rubbers, a small Australian company that sells its condoms in retro-looking tins for the cool effect, made national news by signing up controversial sex-positive artist Hazel Dooney to design some tins for them. It's not the first time prophylactics have collided with the art world; Keith Haring himself "considered ideas for designing condoms," and condoms are a staple medium for a certain breed of working artist. Sex-themed art as a marketing tool seems like a natural fit. And now, a new psychological study confirms its wisdom. Why "dirty thoughts" make men buy things—and a few of Dooney's (racy) past works—after the jump.

Black women these days: they're just not buying enough Toyota Camrys. The car company's ad agency rep explains the problem: "[Black women] think of it as suburban, not urban; as solid but boring. And for this woman, she doesn't see herself as boring." Ha, you go girl! Well, ladies, Toyota likes to think of all of its customers as "sisters." And it knows just how to get you elusive African-American females to buy more of their boring suburban cars—with a crazy online fashion espionage game! Coincidentally, there's a black woman in it. And a Camry!

There's a new list of the top 40 publicity stunts of all time out, and we've found what is—without a doubt—the most worthwhile of them all, from just two weeks ago: a production company called Action Figure produced a techno-scored, super slow-mo, two-minute video of all their employees getting punched in the face. Really. This should be a mandatory stunt for many of America's top corporations. Its power can hardly be described; just watch it, after the jump.

Are you a company trying to get your products into the hands of the coveted but hard-to-reach "in prison" demographic? Why not advertise in Prisonworld Magazine? They're in over 400 institutions across the nation, and they're looking for advertisers. This could be a great placement for uh, Snickers, Newports... shower sandals? Shiv manufacturers. Just off the top of my head. And surprisingly affordable! Check out the jail rag's pitch and rate card:

Have you bought your Absolut Rainbow bottle yet? It's only available at Colette through July 1! It's "a tribute to support diversity and individual rights. The rainbow also stands for happiness and now for party...with Absolut!" Hey, the homosexual agenda is at least as scary as the Mexican takeover agenda. Where's the boycott? [via Selectism]

Two of the revolutionary hero (to some) Che Guevara's kids said this week that they've had enough of their dad being used as a branding icon for advertisers of all stripes. "The appropriation of the figure of Che that has been used to make enemies from different classes" is "embarrassing," said one of his daughters. That's true. But Che's image today is largely made up of consumer products, that people buy in solidarity with a complicated man whose popular representation is—to say the least—highly simplified. Below, ten of the most important Che items that any dedicated revolutionary should own. Get em before they're outlawed.

Call it what you will—street art, culture jamming, or protest. I'll call it some guy who's been going around London and graphically hacking the heads off of models in all types of ads. With fantastic attention to detail. Pictured: Carrie Bradshaw, improved. You know all the cool kid brands are just dying of impatience waiting for him to hack up one of their ads. Lovely. Two more pics of the mystery chopper's graphic, allegorical work, after the jump.

Tit-and-chicken-wing purveyor Hooters has signed on as the exclusive sponsor of Big Brown, the star racehorse that has already won two legs of the Triple Crown, and will try to complete the feat this weekend at the Belmont Stakes. UPS, the brown-themed shipping company that was was originally the sole sponsor of the horse, inexplicably allowed Hooters to slide in just before Big Brown is set to achieve the pinnacle of its publicity. In addition to being a bad PR decision, UPS' move has now subjected us all to the prospect of Jay Leno (and, less painfully, Tracy Morgan) chuckling about Hooters' upcoming "Big Brown Day":