The good news: The Ogilvy PR exec who was searching for a liver donation successfully found one and is now recovering from transplant surgery.

Atkins Nutritionals, the late Dr. Robert Atkins' company, which manufactures all those scrumptiously delicious low-carb breakfast bars and shakes and faux-candy and all that, filed for bankruptcy protection yesterday.

Seems this little quixotic campaign of his will be a whole lot of fun for New Yorkers, won't it?

So first there was a terrible, horrible new strain of HIV a few months ago that was supposed to make life seem like 1980s again for New York's gays.

What do you do when one of the Red Cross' most active publicists is diagnosed with an "unexplained" illness and, worse, is then told by her doctors that she will die if she doesn't get a liver transplant within a matter of days?