Yes, the new Facebook Page feature is nice for microstars like Robert Scoble who have hit the 5,000 friend limit on their normal profiles. Ah, but what if you want to show support *snicker* for Scoble, but don't actually want to hear from him? I bring you THE BEST FACEBOOK FEATURE EVER MARK II:

What does Microsoft's $240 million investment in Facebook really buy? A chance for the longtime Web laggard to finally rag on Google innovations, of course. So what did Microsoft VP Chris Jones say about Google's OpenSocial, an initiative to let developers build "widgets," or small Web apps, for multiple social networks? Jones insists on calling them "gadgets" instead of widgets — a sign of how out of touch they are in Redmond — but other than that, in an interview with News.com, the nyah-nyah tone of his playground taunt is clear:

OK, so maybe I'm coming around on Facebook's new plan to get us all to spam our friends with alerts about what we're into. At first I worried corporations would take over and distort my social reality, but who can deny the piercing clarity of this News Feed item submitted by a tipster?

Ad executives spent Tuesday evening telling me that Facebook's advertising innovations have "blown MySpace out of the water," to quote one source. But you won't catch News Corp. chairman Rupert Murdoch acting like he's been left high and dry, at least not publicly. Reporting News Corp.'s third-quarter earnings yesterday, Murdoch said "any fear [about MySpace] is misplaced." Why? According to reports, Murdoch told analysts Facebook isn't a social network like MySpace, it's a utility. "Like a phonebook."

Britain's Daily Mail unleashed its ace corps of investigative journalists on the Web this week, exposing a scandal of dyspeptic proportions. The news? On Facebook, there are scantily clad women, and these women joins groups to celebrate their drunkenness. One such group, 30 Reasons Girls Should Call It A Night, riled the miserable little islanders. Ah, youngsters these days with their love of luxury, bad manners, contempt for authority and disrespect for your elders. Ending up on a Facebook employee's Wall of Shame is the least of their worries.

Why haven't you sent out an all call asking for "the best of the wall of shame?" You know that Facebook keeps the most shameful and embarasing photos after they've been deleted and collects them on a page that they internally have called the wall of shame? It's pretty amusing if you've seen it, actually, but I'm surprised that no one else has sent something over...

He's never going to live it down. Otherwise likable Facebook founder Mark Zuckerberg's ludicrous pronouncement is on its way to becoming his I-invented-the-Internet tagline. Why? Because he made the mistake of proclaiming Zuck's Law to a roomful of very senior people who work in — you got it — media. Mistaking his audience for Web 2.0 fanboys, Zuckerberg turned his big moment into a running joke among reporters and publicists alike. I heard it repeated several times at last night's San Francisco book party for Fake Steve author Dan Lyons. You know: "Once every hundred years, Forbes picks up the tab," etc. I'm pretty sure Zuckerberg didn't write the doofy line himself. But when you're CEO, you needn't parrot your publicists. My advice? Mark, don't take it back. Instead, repeat it over and over. Convince a critical mass of A-listers to abandon their blogs in favor of Facebook profiles, the new media for a new century. Here's a helpful hint: Some of those guys can be bought. (Photo by AP/Craig Ruttle)

"Once every hundred years media changes." With those inane words, at 2:37 PM Eastern time yesterday, Facebook founder Mark Zuckerberg flipped the bozo bit on himself among Silicon Valley techies. But East Coast cynic Nick Carr got the last word:

You know what Facebook members are? 50 million suckers. See, through Facebook's new ad product, Facebook Beacon, each of us will soon begin endorsing products to our friends. That much I'm fine with. My friends are not too good for spam. But if my good name is going to get Facebook paid, I want a cut, too.

There are these small bands of people who are trying to take over the world. This is so much more fun than working at a hedge fund or an investment bank.

Let's come out and say it: Facebook wants to be MySpace. And MySpace wants to be Facebook. Mark Zuckerberg's social network has the buzz, the tech, and the runaway growth rate, while MySpace has more users, more revenues, and the backing of News Corp. But the mutual envy became really clear to me when Facebook announced its new advertising plan, which lets corporations place spam unsolicited commercial messages in users' news feeds. Why, that's been the basis of MySpace since 2002. MySpace is a spam operation that became a social network. And now Facebook is a social network that's turning into a spam operation.

Totally blowing my image as a back-of-the-book slacker, I filed an overnight analysis for Slate on Facebook's new ad model. It's a long article, because I didn't have time to write a short one. After the jump, the summary I edited after getting my beauty sleep.

After Facebook's big launch in New York yesterday, source after source told me Google better watch out. Well, no worries, fans of the big blue, red, yellow and green. Google's got an ad product to knock that Facebook hype back a notch. Today Google made inventory from 1,700 AM and FM stations available to its advertisers through Audio Ads in AdWords. Hear that? AM and FM. Better watch out, Zuck. (Photo by simpsontwin)

Digital media types here in New York are always looking for a reason to celebrate their own achievements. A couple of months ago, a few of them began calling themselves the Founders Club and decided to start holding mixers around town. Last night, NBC hosted the latest in the series on the set of Saturday Night Live. Who showed? Mostly wantrepreneurs looking for a VC teat to suckle, of course. But I also ran into Digg CEO Jay Adelson, pictured above; a definitely not-pictured angel Ron Conway, who dodged my camera; a Facebook "founder"; and MC Hammer.

When Microsoft invested $240 million in Facebook, we told you the real losers were AOL and Yahoo, because they depend on email usage to drive traffic through their portals. Email is dying as a form of communication, we said, but some smartass commenter didn't believe us. He wanted to see some numbers. Fine. Here are some numbers from Hitwise.

Self-described Web strategist Jeremiah Owyang has posted a 1,544-word monstrosity to explain the significance of MySpace and Facebook's new ad models. If you have time to read it, you're probably also adding friends on MySpace all day. If you have a real job, here are Owyang's insights in 100 words.

Cartoonist Hugh MacLeod shares his contribution to the Facebook extravaganza — he isn't nearly as interested obsessed with Facebook as we are. Well, to each his own. Maybe we'll write less than 10 Facebook-related posts today — but I doubt it. (Ed's. note: Don't you have a post about Facebook to write?)

Facebook CEO Mark Zuckerberg thinks that the new ad pages are "beautiful" and make him "very happy". We suspect it could look like dogshit and he'd still be "very happy" now that he's worth $5 billion — on paper, anyway. Unfortunately for Facebook's 50 million users, they won't be able to opt out of viewing the new ads, even if they disagree with Zuckerberg. He did hint that an opt-out system was a possibility if users were pissed off enough. He quickly implemented privacy features after Facebook's news feed was introduced and furious users complained about the privacy implications. We suspect complaints will surface again once the average user notices what's going on. Anyone up for starting 1 Million Strong Against SocialAds?

Valleywag emeritard Nick Denton forced us all to join Facebook. I guess he's afraid of the recruiters who troll LinkedIn. Wanna see what Facebook looks like? Full-length screengrab of my supposedly professional Silicon Valley/media network after the jump.

What did Madison Avenue's admongers make of Facebook CEO Mark Zuckerberg's big pitch? Here's a hint: "They're going to give Google a run for their money," one attendee told me. And you thought the hype machine was already in full gear?