Behind The Bruckheimer Brand
mark · 01/12/06 01:52PM
CNN uses the impending release of Jerry Bruckheimer's Glory Road (coming to a theater near you this Friday!), the story of the first all-African-American college basketball team who won the national title in 1966, to examine the "brand" that the superproducer's billions-grossing body of work has created. While Bruck evasively touts the simple power of his own taste in his selection of material ("I don't know what you like, I don't know what an audience likes; I know what I like. It's what I try to do."), he does explain what drew him to the current project: