Fox To Try And Prove Their Programming Executives Are Smarter Than A Fifth Grader
mark · 05/17/07 02:31PM
It's Day Four of the upfronts, that special mid-May week during which network executives lure advertisers to fancy venues, use elaborate presentations about their Fall programming to trick the media buyers into believing that spending their money on unproven shows is any less risky than letting their entire budgets ride on a single roulette-wheel number, and then retire to after-parties to toast their mutual delusions with free booze. Today, Fox wraps up the festivities with the announcement of their slate of new shows, coyly refusing for a fifth straight year to abandon their largely useless development process and switch to a year-round, all-American Idol format.