CEO and Chairman of the WWE, McMahon is the man who brought pro wrestling—and himself—into your living room. In 1971, he inherited the Capitol Wrestlng Corporation from grandfather Roderick "Jess" McMahon, who co-founded it in the early 20th century, and his father Vince McMahon Sr., who became a partner in the company in the early 1950s. McMahon proceeded to take the renamed World Wrestling Federation in a new direction, bringing the "sport" to a national audience using closed-circuit TV and, later, pay-per-view. Transforming wrestling into entertainment, he made elaborate, soapy storylines as integral a part of the wrestling experience as flying clotheslines and body avalanches, even incorporating himself in the character of Mr. McMahon, an evil wrestling promoter, on WWE shows.