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Visiting Barack Obama's social network is like taking home the nice, all-natural hippie deodorant you know is better for you. Only it's on the internet, and they want you to invite your friends, and his campaign is really damn proud of it — and all of their "social media" efforts — having only cost them $1.1 million but raised $200 million and thousands of volunteers. But if Blue State Digital's electioneering effort was so successful, why has no one pointed out the hilarity in naming the destination site MyBO? We would have been using that punchline for months now.