How not to compete with the Web: "With blinking lights, pop-up ads, kiss-on lipstick samples, scratch-off scents, melt-in-your-mouth taste strips and even pocket squares, advertisers are stuffing magazines full of just about anything to make their advertisements stand out. One reason for the phenomenon is the technology that makes it less expensive to put unusual objects in magazines and that helps advertisers create more sophisticated inserts." [Times]