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The news of Patrick Swayze's cancer woes have drawn support from virtually every corner of the Web. Few have organized the type of outreach conjured by the family of Connie Loughman, however, whose press release hit Defamer HQ this morning with the curious subject line: "CURE POSSIBLE FOR PATRICK SWAYZE & INDIANA FAN SUFFERING FROM PANCREATIC CANCER":

An Indiana family is hoping for an Easter miracle - in the form of obtaining access to a revolutionary new treatment that holds the potential to cure both Hollywood legend, Patrick Swayze, and their beloved mother and wife from the ravages of pancreatic cancer - one of the most deadly forms of cancer.

On Monday, March 24, 2008 the Loughman family of Indianapolis, IN, will hold a news conference at which they will launch a public relations campaign asking the public to help them secure access of the revolutionary new treatment for pancreatic cancer, TNFerade, for patients including their mother/wife - Connie; Mr. Swayze; and others suffering from the disease. ... As part of their public campaign, the Loughman family has launched the website: CureConnieAndPatrick.com

CureConnieAndPatrick.com invokes Swayze's likeness and backstory in its campaign to get pharmaceutical developer GenVec Inc. to "set up a compassionate use/expanded access program that would allow people with pancreatic cancer to obtain access to this life-saving treatment." Trouble is, Swayze's camp never authorized his use in the Loughman family's efforts. "We emailed Mr. Swayze's publicist, Annett Wolf, last week to give her a heads-up about our effort but have not heard back from her yet," wrote Connie Loughman's daughter Jackie in a note to Defamer. Whoops. Either way, we wish them both the best with their efforts to raise awareness for and ultimately defeat this dreaded disease.