Totally blowing my image as a back-of-the-book slacker, I filed an overnight analysis for Slate on Facebook's new ad model. It's a long article, because I didn't have time to write a short one. After the jump, the summary I edited after getting my beauty sleep.

The secret of Google's success? We can Google for anything and buy it without anyone knowing. Google for "dandruff," "hemorrhoids," or "erictile disfunction" [sic]. Boom, boom, and boom — $4 billion adds up fast. Do you think I'm going to let Facebook use me to hawk Preparation H to fellow writers? Not a chance.