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Our Gawker Media colleague Scott Kidder, who is smart, handsome, talented, and responsible for getting us paid on time, points out the truly urgent need for Facebook to update its ad-targeting technology. Today it plans to announce a really peachy-keen system called SocialAds, but it's clearly not in effect yet. Check out the ad Facebook served Kidder, despite the fact that his Facebook profile reveals he's just turned 23. Kidder puts it best on his Tumblr post: "AARP? Really?"