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You think advertisers are dropping print media for online? The latest Wired bulks up nearly as big as the 318-page October 2000 issue during the boom. (Disclosure: I'm procrastinating on a small Wired piece as I type.) The good ad spots up front are occupied by Hummer, Sprint, Claiborne, Canon, Jaguar, and Dillard's. Their glossy, photo-driven spreads are short on words, more image than message. Google is the best-targeted ad medium ever, but advanced inks on premium paper make these brands seem much, much swankier than any browser ad can. In ad-buyer-speak, it's "the place to be." You think anyone will ever buy a Hummer because they saw a cool update on Twitter?