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Dare Obasanjo's Facebook newsfeed is being overrun by the promiscuous spokesblogger, Robert Scoble, Facebook friend to all. Despite having many active friends on the social network, roughly half of the Microsoft program manager's Facebook feed is all Scoble, all the time. And Dare is powerless to stop it. Despite specifying he should receive less updates about Scoble, Facebook keeps feeding Obasanjo more Scoble "news."

Are Facebook's much-touted user controls broken? Is Scoble's reinvention of the social network as modern day Rolodex bringing Facebook to its knees? Is Scoble simply a master of what tech insiders are now calling "newsfeed optimization"? Or could Facebook purposefully be helping the relentless self-promoter to entice him, once again, to join Facebook, even though wife Maryam squelched, rumor has it, his previous negotiations with the company?

Whatever the cause, Dare's frustrations are running high. He concludes: "If this hadn't become the primary way I keep up with a lot of folks I grew up with back in Nigeria, I'd quit using Facebook. Fricking ... social lock-in." Dare, may I propose a far more simple and elegant solution? Rather than give up on Facebook, give up on Scoble. Unfriend him. It's not as if you won't be getting an ample dose of the Scobleizer through his blog, Twitter, RSS feeds, and, alas, coverage in Valleywag. As he's done with every other social network the pudgy-cheeked podcaster has mastered our API.