Great. Now the paparazzi are following around Allie Sims, who is a cousin of Britney Spears. At this point in the end times of celebrity culture, this is how some really bad stuff starts. Alli works, or worked, as one of Britney's assistants—according to OK!, she was trying to aid Kevin Federline in trying to get the kids away from Britney, and/or was the one helping Britney shop during her stint at Promises, the world's least successful celebrity rehab. But what do we really know about Allie yet, at this brief moment before she has a reality show of her own?

Photo agency Splash News can tell us everything, using the keywords they have attached to a suite of pictures of Alli doin' a little shopping yesterday.

Patterned peasant top? Clearly this chick is bad news. None of us are gonna enjoy this ONE BIT.

Also? NOW WE KNOW (after posting this!) how to spell her damn name. "Alli." It's LIKE a name, but not quite!

[Images: Splash News]