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Because big companies are a little shifty, he caller IDs of many a media organization have been reduced to generic strings of numbers so that the person receiving the call might not, god forbid, know the number of the company that's calling them. In particular, the Times will show up on your phone as 111-111-1111 (because then it's so impossible to Google their number!); the number thus bears a certain familiarity amongst Times staffers and freelancers. But leave it to tricky publicists to crash the party. A tipster tells the Daily Intelligencer:

So Rubenstein PR is doing something to their phone system, and now their number comes up as 111-111-1111. Which means that every reporter who uses Caller ID to avoid publicists is going to be thwarted. I just picked up my phone thinking maybe someone at the Times wanted to give me a job, and it was just a Rubenstein person.

Talk about heart-crushing disappointment.

Howard Rubenstein Even Spins Your Telephone [Daily Intelligencer]