Books Ads No Better Than Actual Books Advertised
Why is the publishing industry dying? According to Mark Duffy, it's partially due to the lack of innovation in its advertising. Or, as Mark puts it, "Not one of the ads provokes even a slight glance in its direction. One of the reasons for this is that book ads are not placed to sell books. They are placed to literarily suck off the author/agent. Another reason is that most book publishers have the visual imagination of a dead slug." He suggests that if any house were brave enough to challenge the prevailing orthodoxy and do something different it would change the face of the industry. Any brave editors out there willing to take a chance? Get in touch with Mark! If you can handle working with a guy who calls you and your colleagues "a group of neutered pussies," you might just become a star.
