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A media reporter we know sends this plea:

In the interest of better media gossip for everyone, I have a request for the assistants of the media world: If a media reporter should call and leave a message for your boss, there is a good chance that said media reporter calling in an unofficial/off-the-record/on-background capacity. Therefore, I don't want to tell anyone who is not your boss the reason for my call. I understand if you have to ask what I'm calling about, but if I should give a vague answer such as "I just need to run something by him" or "I'm just looking for her help with a story," just leave it at that, 'kay? Don't pry. Because if your boss is one of the people in the industry who gives people like me information, he probably doesn't want everyone in his office to know it. Since you are reading this on a media gossip web site, you must like good media gossip, right? Right. So help us entertain you. Thanks.

Got it? Because when a media reporter is sad, we're all sad.