Tori Spelling Gumming Up LA's Sidewalks
Tori Spelling's new VH1 show, so noTORIous, has been getting decent ratings since its premiere, disproving the conventional wisdom that there wasn't an audience for a comic retelling of Spelling's day-to-day activities, punctuated by the occasional sucker-punch regarding her looks. (In the episode we watched, her best friend makes a tossed-off comment about her "bug eyes." Hilarious!) At least part of this success should be credited to VH1's innovative marketing department, and their site-specific vandalization campaign:
People promoting her TV series Notorious have been plastering stickers on sidewalks in front to chic L.A. shops that read "Tori was here, and she tripped. So NoTorious."
"It's supposed to evoke her character's ditzy personality, but instead, it's provoking anger," a source tells the Scoop. "They take forever to scrape off the sidewalk. Some people are saying they're going to send her father [mega wealthy producer Aaron Spelling] the bill for having it cleaned up."
We have yet had the pleasure of stepping on the ads, but we welcome photos; bonus points if it includes a frustrated store owner cursing the advantageously surnamed actress as they attack the stubborn adhesive with an SOS pad. We must admit, however, we're left a bit confused by the open-ended copy ("Tori was here, and she tripped."), and for that matter what Spelling killing an afternoon by dropping a couble tabs of acid and going on a technicolor Beverly Hills shopping spree has to do with enticing viewers to her new series.
UPDATE: A photo of the sticker outside Kitson is after the jump.
Gridskipper's mini-Jack Bauer has already stumbled upon one of the stickers:
