Google's secret: "It goes to infinity."

The Wall Street Journal posts details of accidentally leaked Google exec notes:
Google is moving toward being able to "store 100% of user data," the notes indicate, citing, "emails, Web history, pictures, bookmarks" as a few examples. Any timeline is unclear. The internal notes say Google's "store 100%" scenario would be made possible if Google had "infinite storage."
Brilliant. Left out, I assume, is the revelation: "Google's live-forever scenario would be made possible if not for the problem of death."