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· Looking back on the scorched earth of its primetime schedule, NBC has bravely embraced the new iTunes frontier, where its programming now "dominates." Soon, however, their momentum may stall when a misguided promotional plan is launched encouraging potential The Office and My Name Is Earl viewers only to buy the shows during a one-hour "Must Download TV" window on Thursday nights. [Variety]
· Oh, yeah: The Chronicles of Narnia knocked King Kong from atop the box office mountain over the weekend, although by a very slim margin. [THR]
· Woody Allen's recent love affair with London and Scarlett Johansson may already be over, as the director will shoot a film in Spain using international and Spanish actors. [Variety]
· EchoStar dumps Lifetime and Lifetime Movie Networks from its Dish Network satellite TV system, possibly sending the troubled channels into rebound relationships with initially alluring, but ultimately abusive, partners who will only exacerbate their already troubling eating disorders. [THR]
· Paramount Pictures hires The Office writers Lee Eisenberg and Gene Stupnitsky to write an Animal House/Fast Times at Ridgemont High/American Pie hybrid (the plot is top secret, apparently) for our pals at CollegeHumor.com. [Variety]