Clear!: The Art of Scientology Damage Control

It doesn't take a Jeff Zucker-level wunderkind morning show producer to know that the mathematical equation of Today host + celebrity cult flack = good television. Today on Today's "Mysterious Faiths" series came Round Two with The Church of Scientology (or as their representative Michael Rinder pronounces it, "The Chooch of Scientology"). Rinder, level-headed as a milkmaid, was clearly sent to suck some of the crazy-stink off the Scientology brand still lingering from the Tom Cruise-Matt Lauer interview debacle of last summer. But opposite peppy piranha Katie Couric, Rinder can only muster FEMA-calibre levels of damage control:
Katie: [L. Ron Hubbard] wrote that 75 million years ago, an evil galactic ruler named Xenu killed billions of his people by sending them to earth in space-planes. You can understand why some people might find this at best off-putting. And I guess at worse, just plain out there.
Rinder: (chuckles) I can understand that, certainly, Katie. That just has no basis in reality. This is one of those things that gets spread around. One of those stories that gets run around.Katie: So he never wrote about that?
Rinder: No. Not in those terms. (pause) There is an alteration and twisting of things...
We're glad the record has been set straight on this outlandish "Xenu" business once and for all; if Katie had done her legwork, she would have known that it was the hydrogen bombs that Xenu dropped into the volcanoes where the space-planes landed that killed them.