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In a earnings-report conference call yesterday, the Times Co. explained away a 52 percent profit drop for the third quarter and gave analysts assurances that the paper is looking to — here comes some groundbreaking business strategy — increase revenues and reduce expenses. And nothing is off limits on that latter point, as Dow Jones Newswires reported:

Executives also said that the company is mulling reducing the size of its flagship New York Times paper.

This is, frankly, a great idea.

We suggest they start with Escapes. Or Thursday Styles. Or maybe House & Home. So many options...

New York Times Executives: Aim to Trim Costs, Boost Revenue [DJNW via SmartMoney]