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The You Can't Make It Up blog calls our attention to a particularly suspect instance of shitergy: Paramount uses CBS's Big Brother 5 (both Viacom companies, if you're keeping score in your cubicles) as a captive test audience for their upcoming movie Without A Paddle. Predictably, the BB5 houseguests rave about the flick—they've been deprived of contact with the outside world and are starved for any kind of entertainment that doesn't involve sitting around on Ikea furniture, eating PBJ sandwiches, and marinating in homoerotic tension. If Paramount really wants to generate some buzz, maybe Viacom should buy a maximum-security prison and screen Without A Paddle for the prisoners in solitary, then transcribe the glowing reviews the inmates scrawl on the cold, steel walls with their own feces.

The roomates were thrilled, practically foaming at the mouth, with the idea of being able to see a feature length film. Afterwards, the lucky housemates raved about the film, monotonously lauding the genius comic stylings of Matthew Lillard and Co.