Last night, all the literati dressed down and turned up at the launch party for the Black Clock, the new Cal Arts lit mag. We're sure it was very interesting — if you like hearing people read aloud from things you could read in the privacy of your own home, between reality shows. Fortunately, a reader was thinking exactly what we've all been thinking:

Now, I'm actually in the early stages of starting a journal, and we vetted about a million names before settling on one. And part of that discussion was "How could this name be made fun of?"

That being said, am I to believe these people at Cal-Arts had a meeting in which no one raised their hand and said "Um, doesn't this sound a little too much like Black Cock?"

See also: Black Clock launch party [pullquote]