Rachel Pine's forthcoming "The Twins of Tribeca" is supposedly a dishy roman a clef about Miramax boys Bob and Harvey Weinstein. But it will be published... by Jonathan Burnham at Miramax Books.

Like some exotic puffy fish, Miramax engulfs a threat. Of course, this will now become a publicity angle put forward by Miramax itself. See how it works?

Anyway: The Twins of Tribeca? Should I just go ahead and make the World Trade Center jokes now? That would be in bad taste, I know. But talk about asking for it. Sheesh.

Rachel Pine is either chronically unemployable or she's just too popular to stay put. Her riproaring tour of media in Manhattan: besides Miramax, she reportedly did time at P.O.V. magazine, USA Networks, and Middleburg + Associates.
A Good Press Strategy [WWD]